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- As Organizações Mutualistas na Sociedade Portuguesa no Século XXIPublication . Pereira, Ana Rita; Bittencourt, Bernadete de Lourdes; Mota, José CarlosAnalisa-se a evolução histórica, social e económica do mutualismo em Portugal e na Europa, destacando o papel das organizações mutualistas enquanto entidades da Economia Social. A investigação evidencia a relevância destas organizações na promoção da solidariedade, proteção social, inclusão e desenvolvimento territorial sustentável, sobretudo em contextos de crise social e económica, como a pandemia da COVID-19. O estudo aborda ainda os desafios contemporâneos do setor, as suas potencialidades de inovação social, governação democrática, sustentabilidade e modernização, apresentando recomendações estratégicas para o fortalecimento do mutualismo no século XXI.
- Redefining the Future of Digital Marketing With Virtual InfluencersPublication . Correia, Ricardo; Dominyka VenciuteBy blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more. © 2025 by IGI Global Scientific Publishing. All rights reserved.
- Transforming Remote Work and Tourism in the Digital Nomad EraPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Ruta FontesThe rise of digital technology has reshaped work and travel, giving birth to a new era of flexibility and opportunity known as the digital nomad revolution. As remote work becomes mainstream, employees can blend their professional responsibilities with their passion for exploration. This fusion of work and travel has transformed tourism, with remote workers seeking destinations that cater to their lifestyle, offering community, infrastructure, and resources that support their career goals. The digital nomad era redefines what it means to work while traveling, pushing the boundaries of traditional tourism and offering freedom for individuals and businesses alike. Transforming Remote Work and Tourism in the Digital Nomad Era examines how the digital nomad movement impacts tourism, particularly how destinations are evolving to cater to this group's needs. It explores essential infrastructure like coworking spaces and reliable internet, alongside nomad-specific services and experiences that promote productivity, leisure, and cultural exchange. This book covers topics such as destination tourism, sustainability, and rural communities, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists. © 2025 by IGI Global Scientific Publishing. All rights reserved.