CIMO - Artigos em Revistas Não Indexados à WoS/Scopus
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- Hindering Global Sustainability: A Systematic Literature Review of the Consequences of Greenwashing.Publication . Ribeiro, Maria Isabel; Fernandes, António Pedro Ribeiro; Fernandes, Ana Isabel Ribeiro; Lopes, Isabel Maria; Fernandes, AntónioGreenwashing refers to deceptive green marketing strategies used by companies and organizations to enhance their competitive edge and generate higher profits by appealing to environmentally conscious consumers. This practice arises when the actions of these entities do not align with the claims they make regarding their environmental performance. The primary objective of this research was to examine the implications of greenwashing practices. To achieve this objective, a systematic literature review was conducted in the Scopus database on August 21, 2023, following predefined criteria and the guidelines outlined in the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. Based on these selection criteria, 15 relevant documents were analyzed. Most of these were academic articles categorized into nine distinct thematic areas, highlighting the cross-disciplinary nature of greenwashing. The study's findings revealed numerous consequences of greenwashing, affecting various stakeholders, including consumers, investors, partner companies, owners or shareholders, and society. Greenwashing was shown to generate confusion and misinformation, intensify consumer skepticism, alter purchasing decisions, reduce corporate profitability, and cause ethical damage by manipulating societal values towards excessive consumerism. Furthermore, it adversely impacts public well-being and societal interests, erodes trust in companies and organizations, obstructs efforts toward sustainable consumption, and contributes to a significant decline in consumer confidence.
- Predictors of the Intention to Buy Organic Products: A Quantitative and Cross-sectional Study in TunisiaPublication . Zaidi, Saida; Fernandes, António; Ribeiro, Maria IsabelOrganic farming plays a very important role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable consumer behavior. Tunisia, with its deep-rooted agricultural heritage and growing interest in organic and sustainable living, presents a unique case for examining these dynamics. Given the country’s ongoing economic development and urbanization, it is crucial to examine the factors influencing consumer choices regarding organic products. Thus, this study aims to analyze the factors influencing organic food consumption in Tunisia by assessing consumer attitudes, purchasing habits, and barriers to its implementation. Using a quantitative and cross-sectional approach, data were collected through a structured survey targeting a diverse sample of Tunisians that explored socio-demographic characteristics, economic constraints, motivations, and challenges of consuming organic food. Statistical analysis was applied to identify key trends and correlations. Findings reveal that 23% of respondents purchase no organic products, with supermarkets dominating distribution channels and limited availability through direct farmer sales or specialty stores. Consumer knowledge is notably deficient, with over 60% of participants demonstrating limited understanding of organic food. Regression analysis reveals that attitudes toward organic food are the strongest predictor of purchase intention, followed by health awareness, while perceived price has a negative impact on consumption. Interestingly, environmental concerns showed no significant association with purchase intention. These results underscore the need for strategies that foster positive attitudes and address price concerns to promote the implementation of organic food in Tunisia.