Publication . Moura, Ana Cecília; Pereira, Bruno; Cardoso, Daciana; Pereira, Fernando A.; Spieker, Isabela; Bartolomeu, Jessica; Évora, Jussara; Andrade, Wagner
Convenience: clients have the possibility of shopping from home;
Quality and guarantee: confidence in product quality;
Online resources: clients and social media followers can keep up with new products and parenting tips.
Increase online sales: investing in social media strategies tends to improve the digital market
Profit: increase the digital market -> profit
